A look at web strategy, analytics, writing for the web, design, and social media.
2009. máj. 2.
Airwaves’ Viral: El Invencible Chlorophyllo
Written by Igor Beuker on April 25th, 2009
Wonderful work from Tribal DDB Paris for Airwaves. An interactive adventure awaits you as you as you take control of Chlorophyllo, the most powerful luchador in the history of Mexican cinema. Be a green latin hero. Play Chlorophyllo! An Interactive “video” game, simple but fun!
Become the Mexican “Hulk Hogan” Chlorophyllo in 70’s style and beat the scientist Mano Negra who needs taste of Chlorophyllo to become ruler of the world. The campaign seems to be inspired based on this movie.
Brilliant viral marketing campaign and great campaign site. Here you can also download emoticons and a PDF Chlorophyllo mask that you can cut, fold and use yourself. Meet the green heroe at Facebook.
Or see his video trailer at YouTube and below.
Wonderful work from Tribal DDB Paris for Airwaves. An interactive adventure awaits you as you as you take control of Chlorophyllo, the most powerful luchador in the history of Mexican cinema. Be a green latin hero. Play Chlorophyllo! An Interactive “video” game, simple but fun!
Become the Mexican “Hulk Hogan” Chlorophyllo in 70’s style and beat the scientist Mano Negra who needs taste of Chlorophyllo to become ruler of the world. The campaign seems to be inspired based on this movie.
Brilliant viral marketing campaign and great campaign site. Here you can also download emoticons and a PDF Chlorophyllo mask that you can cut, fold and use yourself. Meet the green heroe at Facebook.
Or see his video trailer at YouTube and below.
Attila’s brief guide to a successful sales and brand-building
by Attila Bujtas @ attilabujtas.blogspot.com
In the past, customers got brand and product information from monologue type of communication. They got what marketers gave them.
Nowadays, costumers can get much more information from the net than marketers will ever know about their brands.
So, the era of answers without questions is over.
The brands have to start their conversation with questions.
In the past, customers got brand and product information from monologue type of communication. They got what marketers gave them.
Nowadays, costumers can get much more information from the net than marketers will ever know about their brands.
So, the era of answers without questions is over.
The brands have to start their conversation with questions.
Attila's Rules
- Do not lie.
- Know your target group deeply and truly, do not guess it.
- Think with their heads and build on their motivation, forget about yours
- Do not think in advertising, but in original and unique brand experience
- Do not sell product, sell brand experience.
- Do not just buy media, find the most relevant touchpoints.
- Do not send message, design the interactions and create a relationship.
- Be personal, do not broadcast.
- Do not be overly promotional. Do not repeat.
- Do not overwhelm with frequency. Be brief, be compelling.
- Measure and control all your brand activities.
2009. ápr. 22.
Social Media Mistakes of Five Big Marketers
A clip from a Joseph Jaffe Keynote Presentation at the ANA Integration Conference in New York City, 2008.
Ford’s Smart Social Media Marketing Approach
Written by Igor Beuker on April 20th, 2009
Today I spotted an interesting interview with Scott Monty, head of social media for Ford Motor Company about social networking on Fox News. Ford has really understood social marketing is not about putting a banner on Facebook’s homepage and all about the commitment to get the brand integrated in a viral ways that matter to users…
In the interview Ford proves it knows it needs to listen to users by interaction with them in social networks. In the interview we also see Mike Howard, COO of Kiwibox. I hope the interview gave marketers and agencies a better understanding of the power of social media marketing?
But brands please remember, your media agency will tell you to run an advertising campaign, so you can reach many people cheap. But please think again: is social media marketing all about launching your banners on a social site, or is social marketing all about conversations, together, listen, learn, interact, and engage?
We feel Scott Monty has explained it very well in his interview. If you are used to solve everything with advertising, see all about Obama’s extreme social marketing skills.
To give you a complete overview of the do’s and don’ts of social media marketing, we also added this Joseph Jaffe’s video about the social marketing mistakes of 5 big brands.
Today I spotted an interesting interview with Scott Monty, head of social media for Ford Motor Company about social networking on Fox News. Ford has really understood social marketing is not about putting a banner on Facebook’s homepage and all about the commitment to get the brand integrated in a viral ways that matter to users…
In the interview Ford proves it knows it needs to listen to users by interaction with them in social networks. In the interview we also see Mike Howard, COO of Kiwibox. I hope the interview gave marketers and agencies a better understanding of the power of social media marketing?
But brands please remember, your media agency will tell you to run an advertising campaign, so you can reach many people cheap. But please think again: is social media marketing all about launching your banners on a social site, or is social marketing all about conversations, together, listen, learn, interact, and engage?
We feel Scott Monty has explained it very well in his interview. If you are used to solve everything with advertising, see all about Obama’s extreme social marketing skills.
To give you a complete overview of the do’s and don’ts of social media marketing, we also added this Joseph Jaffe’s video about the social marketing mistakes of 5 big brands.
2009. ápr. 20.
The Future of Advertising in One Afternoon
by John V. Willshire, head of innovation, PHD
The presentation he delivered at the APA's afternoon conference 'The Future of Advertising' on 17th Feb 2009
The presentation he delivered at the APA's afternoon conference 'The Future of Advertising' on 17th Feb 2009
2009. ápr. 4.
The Death of TV as We Know It
by Brady Gilchrist
The future of television is nothing short of amazing. It's time we all take control of mass media before it completely takes control of us. This is my take on what's about to pummel traditional broadcasters.
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