BrandZ, the most in-depth and actionable study of brands ever undertaken, helps you maximise the rate of return on your brand investments. The BrandZ website contains the published, extensive results of over 650,000 people who were quizzed across thirty-one countries, comparing over 23,000 brands. The information gathered paints a portrait of how brands perform financially, how they are perceived by the public, which category of brand they correspond to and furthermore what their potential for growth is.
The BrandZ Top 100 Most Valuable Global Brands surpassed $2 trillion for the first time. Since the ranking was first published in 2006, the brand value of the Top 100 has grown by a massive 40 percent. For the full rankings and analysis, download the free complete report.
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