2008. okt. 29.

Will the IPOD generation ever trust financial services?

Answer – No.
Will the 50+ ever trust financial services?
Answer – No.

OK, never is a long time. Let’s be realistic and say for the lifetime of the average bank or insurance company marketing director and their three successors.

I doubt if the Financial Services really, really understands the mess it is in - not just financial – something that can be fixed quickly. The bigger mess is the total destruction of consumer’s confidence in its Industry Brand.

Have a read on this excellent report from Reform about the way the younger generation view the finance industry.

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