2009. febr. 27.
by Igor Beuker @ ViralBlog
This hilarious spoof song about eBay by Weird Al Yankovic was posted on YouTube at June 28 2006. Here the clip was viewed 20.693.213 times, it got 75.647 awesome ratings and 35.495 comments. Long live the viral power in the long tail… The “I want it? that way” hit of the Backstreet Boys is parodied by Weird Al Yankovic in an excellent way.
What are tangible learnings for marketers? That viral videos and viral commercials can keep building brand equity for 1 to 2 years. Or even for 3 to 4 years. Or more.
So if you think virals and online entertainment are suited for campaigns only: think again! The power of the long tail offers brands many more opportunities. If you measure the viral commercials and gain insights with i.e. ViralTracker, you will even be able to create new and compelling online content strategies for the coming years.
This spoof eBay song is doing its 7th wave right now. Then the power peek of views will decrease for a few months and then it will grow organically to wave 8 and 9 in 2009. Who ever said audio virals were no branding tools?
Some stats about this song and “clip”. Talking about free publicity and never ending brand buzz.
# 5 - Most Discussed (All Time) - Australia
# 3 - Most Discussed (All Time) - Music - Australia
# 1 - Most Viewed (All Time) - Australia
# 1 - Most Viewed (All Time) - Music - Australia
# 1 - Top Favorites (All Time) - Australia
#70 - Top Favorites (All Time)
# 1 - Top Favorites (All Time) - Music - Australia
#53 - Top Favorites (All Time) - Music
#22 - Top Rated (All Time) - Australia
#14 - Top Rated (All Time) - Music - Australia
#22 - Most Linked (All Time) - Australia
#6 - Most Linked (All Time) - Music - Australia
2009. febr. 22.
2009. febr. 21.
- Facebook’s growth rate accelerated by at least 25% in least 60 countries
- Facebook now reaches over 10% of the national population in 26 countries
- Italy, Indonesia, Tunisia, Czech Republic, Slovakia, Romania grew by more than 100%
- Canada, Chile, Colombia, Norway, South Africa, Egypt and Lebanon, Panama and China saw no double-digit user growth
- The US gained 10 million new users. The US accounts for 30% of Facebook’s total active users
- New additions: Macedonia and Oman
- Vkontakte in Russia and Ukraine (26 million users)
- Raymond Spanjar’s Hyves.nl (8.0 million)
- Hungary’s iWiW, (1.7 million)
- Germany’s StudiVZ (12 million)
- Google’s Orkut in Brazil, India and Pakistan (67 million)
- Poland’s Nasza Klasa (11 million)
- Japan’s Mixi.jp (20 million)
- Hi5.com in Portugal. Hi5 was the most visited website during 2008 with around 6.5 billion pages visited
- Bebo in New Zealand (1 million) and Ireland (1.3 million)
- And then there are also still the global competitors Netlog, MySpace, Friendster, Hi5, Bebo with a strong user base in Europe, South America and Asia.
(Source: Inside Facebook)
- Average user has 100 friends on the site
- More than 3 billion minutes are spent on Facebook each day (worldwide)
- More than 13 million users update their statuses at least once each day
- More than 3 million users become fans of Pages each day
- More than 800 million photos uploaded to the site each month
- More than 5 million videos uploaded each month
- More than 20 million pieces of content (web links, news stories etc.) shared each month
- More than 2 million events created each month
- More than 20 million active user groups exist on the site
2009. febr. 11.
by Brian Solis
It makes us think.
Lest we forget, there is a significant percentage of bloggers, reporters, and analysts who think we're useless - we're merely spin artists who focus on pitching, blasting, and cranking out poorly written press releases. We contact people without caring or knowing their interests or passions without knowing what we're talking about or why it should matter to them. That's the perception.
Don't be that PR person.
No, seriously. Chances are, at one point in your career, you contributed to the stereotype. So, let's do something about it now.
Believe it or not, I still arm wrestle with influencers defending PR. But in may cases, they're right. And, a lot of it has to do with pushing down important outreach to people who are either too junior to engage with industry veterans or not concerned with educating themselves as to why they're reaching out in the first place and why it matters to the person they're contacting. But, this is another topic for another day.
Blogger relations is so much more than the recognition that bloggers ARE influencers in their own right. Now it's the understanding of how PR can work with them in addition to their traditional day-to-day activity.
I compiled a series of articles into one ebook that I hope will contribute to the elevation of PR as a respected profession, not just by the clients and executives, but by the very people we hope to build relationships with to bridge our story to the people who matter.
2009. febr. 5.
2009. febr. 1.
by Stefan Kolle
'Presentation given at the Inspire 2009 conference in Bucharest. Originally intended to be titled ´What if there was no TV´, during the preparation I noticed several trends that led me to change the title to Ádvertising is Dead´. Every new technology has a shorter curve from introduction to irritation. It´s time for a new approach, which I call the Attraction'