2009. febr. 27.

An Extremely Funny Viral - eBay

eBay Spoof Song: The Long Tail Viral Power?!
by Igor Beuker @ ViralBlog

This hilarious spoof song about eBay by Weird Al Yankovic was posted on YouTube at June 28 2006. Here the clip was viewed 20.693.213 times, it got 75.647 awesome ratings and 35.495 comments. Long live the viral power in the long tail… The “I want it? that way” hit of the Backstreet Boys is parodied by Weird Al Yankovic in an excellent way.

What are tangible learnings for marketers? That viral videos and viral commercials can keep building brand equity for 1 to 2 years. Or even for 3 to 4 years. Or more.

So if you think virals and online entertainment are suited for campaigns only: think again! The power of the long tail offers brands many more opportunities. If you measure the viral commercials and gain insights with i.e. ViralTracker, you will even be able to create new and compelling online content strategies for the coming years.

This spoof eBay song is doing its 7th wave right now. Then the power peek of views will decrease for a few months and then it will grow organically to wave 8 and 9 in 2009. Who ever said audio virals were no branding tools?

Some stats about this song and “clip”. Talking about free publicity and never ending brand buzz.

# 5 - Most Discussed (All Time) - Australia
# 3 - Most Discussed (All Time) - Music - Australia
# 1 - Most Viewed (All Time) - Australia
# 1 - Most Viewed (All Time) - Music - Australia
# 1 - Top Favorites (All Time) - Australia
#70 - Top Favorites (All Time)
# 1 - Top Favorites (All Time) - Music - Australia
#53 - Top Favorites (All Time) - Music
#22 - Top Rated (All Time) - Australia
#14 - Top Rated (All Time) - Music - Australia
#22 - Most Linked (All Time) - Australia
#6 - Most Linked (All Time) - Music - Australia

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