We unleash the ideas soon...

Ladies and Gentlemen,

I wanted to take a moment to let you know that I am leaving Arcus Interactive Group. I will be starting a new position at Rebel Rouse on February 5. as partner and creative director.

If you have any question about the Arcus projects, clients and business issues please contact the general manager via email or phone.
info@aigroup.hu
+36 1 801 5800

I can be reached at my new email address (attila.bujtas@rebelrouse.com) or call my mobile number that remains the same.

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Tisztelt Hölgyeim és Uraim,

2010. január 29. dátummal végetért a munkaviszonyom az Arcus Interactve Grouppal.

A továbbiakban az Arcussal kapcsolatos ügyekkel kérem keressék az ügyvezetőt az info@aigroup.hu címen, vagy a +36 1 801 5800 telefonszámon.

Február 5.-től a Rebel Rouse kommunikációs ügynökségben, az attila.bujtas@rebelrouse.com emailcímen, vagy a megszokott mobilszámon várom szakmai kérdéseiket és feladataikat.

www.rebelrouse.com

wasn't born to follow

Supercool technology - Sketch2Photo

Due to a name conflict with a Google SketchUp Plugin, we now change title to Sketch2Photo.
We present a system that composes a realistic picture from a simple freehand sketch annotated with text labels. The composed picture is generated by seamlessly stitching several photographs in agreement
with the sketch and text labels; these are found by searching the Internet. Although online image search generates many inappropriate results, our system is able to automatically select suitable photographs to generate a high quality composition, using a filtering scheme to exclude undesirable images. We also provide a novel image blending algorithm to allow seamless image composition. Each blending result is given a numeric score, allowing us to find an optimal combination of discovered images. Experimental results show the method is very successful; we also evaluate our system using the results from two user studies.

Design Strategy by Continuum

Resonance from Continuum on Vimeo.

Paul Isakson - What's Next In Marketing And Advertising

How do you measure return on investment in social media?

Jason Mical @ Edelman Digital

How do you measure return on investment in social media?


How do you measure the value of staffing a customer service center?
How do you measure the value of a CSR helping a customer to resolve a difficult problem?
What is the value of that customer telling their friends about their experience? How many dollars is that worth?


What’s the best method to measure positive word of mouth about an upcoming movie?
Is there a dollar value on a group of friends attending a film they’re excited about, then telling their friends to go see it?
How do you measure the ROI from the director making an appearance at a convention to talk about the movie and build excitement for it?


How do you measure the value of talking to a fan of your product or work?
How do you put a dollar value on attending a convention or tradeshow?
If you’re a PR person, what’s the exact ROI in dollars for attending a party with your clients or some journalists?


And one more time: how do you measure return on investment in social media?

Dell's Swarm: enlisting friends as marketers

BusinessWeek

If you figure that people don’t listen to advertisers but do pay attention to friends, it makes sense to enlist them as marketers.




The trouble is that friends have reputations, and they don’t want to squander them by spamming their contact lists. So the challenge for companies is to find true fans of a product, and then give them the means to share their passion with their contacts.


Dell is trying to tap this dynamic in Singapore with its Swarm marketing. Those who start a “swarm” of buyers get a discount—and the discount grows as they add their friends to the group.

Doritos ID3 - this is entertainment

adverblog & nicola



It looks like brands and agencies have been starting to get the best out of Facebook Connect.
After Prototype or Frenzied Waters, here comes Doritos with its ID3 advergame.

This campaign is to support the launch of Doritos new product innovation: a limited edition mystery flavour, "ID3", that consumers have to guess .

Once again, when the tortilla chips brand owned by PepsiCo plays with technology, it does it in a consistent and relevant way, not just as a pretext.
As you will see in this case, it does not do things half.
I must say I am quite impressed by the level of production of this campaign. I like the way it mixes interactive first person video as well as 3D tools. Adding the integration of personal content, thanks to Facebook Connect, Doritos delivers a successful immersive experience.
The campaign has officially started on 21st of July. But a trailer had already been put online before.

The advergame is divided in three episodes. If you complete the full story you will then get the chance to win a cash prize of up to £50,000. There are other prizes to be won along the way courtesy of promotional partner O2 (trip to Las Vegas, XBox etc ...).

To get access to the contest, guess the mystery flavour and fully experience the advergame, you need to enter a unique code, printed in a special black pack of Doritos iD3 ... available in the UK.

And if you are not living on this wonderful island, and just want to try the game, you can use one of these free player codes : PR00259385, PR00261818, PR00263894. If they are already used you can then ask us some other ones in your comments.

The integrated campaign has been created and led by communication agency Initials. Upset TV have written, directed and created the adventure, with rehabstudio responsible for designing and building it. AMV BBDO have provided digital planning.

Almap BBDO - The new Volkswagen EOS interactive film

The story is about "a car, a destination and some other little things in the middle of the road for you to solve", making this woman the star of the film while her car it's followed by some birds creepier than Hitchcock's.

Told in an interesting way that shows every benefit from the car itself, it makes me think in how they're going to submit this into festivals. Is it a microsite, an online branded content or an online video? While discussing about it they also released a little blog where you can see how the whole video was done.

Sony - Singing in the car

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.

The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

Burger King: Dollar Menu Banner

No printing is necessary to activate Burger King's new augmented reality banner created out of Crispin Porter + Bogusky and showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.