Actually the Brand Trust presentation is a case study. Those six drivers were uncovered through morphological research. They are the tensions for trust: Stability vs. Innovation, Relationship vs. Practical Value & Vision vs. Competence.
We recently finished another morphological study on family meals (which we’ll upload to Slideshare in a few weeks).
Nick Black Vice President - Strategic Insight w: www.concertomarketing.com b: http://nickblackonblack.blogspot.com
Thanks for posting the presentation Attila. I’m glad that it passed the efficient advertising test.
VálaszTörlésNick Black
Vice President - Strategic Insight
w: www.concertomarketing.com
b: http://nickblackonblack.blogspot.com
Thanks for the stuff that is really deserves attention. If you have a case study or a research that you can share with us please let me know.
VálaszTörlésThanks
Actually the Brand Trust presentation is a case study. Those six drivers were uncovered through morphological research. They are the tensions for trust: Stability vs. Innovation, Relationship vs. Practical Value & Vision vs. Competence.
VálaszTörlésWe recently finished another morphological study on family meals (which we’ll upload to Slideshare in a few weeks).
Nick Black
Vice President - Strategic Insight
w: www.concertomarketing.com
b: http://nickblackonblack.blogspot.com
Yes, I noticed that presentation on your blog and I immediately shared it. Thanks.
VálaszTörlésSince I'm working on a methodology of product audit your work is a delicacy for me.