2010. jún. 22.

Dunkin' Donuts - Keep It Coolatta 2009/2010

Last Summer Dunkin’ Donuts created a succesful creative mechanism to tie offline brand experiences with online social media promotion.

With the Keep It Coolatta sweepstakes, Dunkin’ Donuts Facebook fans could post a photo of themselves with any Coolatta beverage to the Fan Page wall, add the caption #CoolattaGiveaway, and subsequently update their profile with the pic, and they entered to win a daily giveaway. Dunkin’ Donuts randomly selected winners, awarded the prizes, and updated their official profile with the winning image.

This Summer DD has introduced cool new ways to beat the summertime blues by kicking up the flavor for a rockin' and refreshing summer.

To help everyone maintain a cool state of mind, Dunkin' Donuts wants your help in creating the coolest summer music playlists. With "Keep It Coolatta 2: Flavor Boogaloo," Dunkin' Donuts is sponsoring a custom playlist on Pandora, the internet radio service that delivers personalized stations based on listener music preferences, and giving everyone the chance to play DJ by visiting Dunkin' Donuts' Facebook page at and suggesting favorite songs inspired by the flavors of Coolatta and summer. The ultimate summer mixes will be selected from all suggestions on Facebook and available as a custom Dunkin' Donuts music station on Pandora in July.

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