2010. jún. 19.

Jake McKee: Diving into LEGO's Strategy

In his Word of Mouth Supergenius class, "Diving into LEGO's Strategy Behind Connecting Their Amazing Network of Fans" Jason Falls shared how LEGO found and supported their biggest fans.

Jake covered how to look beyond your target customers, support your existing fan bases, and replicate what's working for your other fan bases.

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