Best of Advergirl's Blog

Social manifesto - How companies are using social media. Part 1 of 4
Social manifesto - How companies are using social media. Part 2 of 4
Social manifesto - How companies are using social media. Part 3 of 4
Social manifesto - How companies are using social media. Part 4 of 4
PRSA: The Biggest Influencers You Don't Know
Social Manifesto: How brands SHOULD use social media

Bonus:
Social Manifesto:
Social Media Etiquette
by Miss Advergirl

Technology changes our expectations for behavior, our standards for etiquette. Social media is no exception. The things that are important here are vastly different than the broadcast Web. A few live-by rules:

Be real: Be honest about your identity. Speak with your true voice. Share your personality.

Be responsive. Engage in conversation. Reply quickly. Answer questions.

Be a good host. Thank your community. Make people feel comfortable. Translate new terms, insider references, etc.

Set expectations and deliver on them. Try to be consistent. Focus on a topic. Let people know when things change.

Be personal, don’t broadcast. Don’t be one sided. Don’t be overly promotional. Don’t repeat, repeat, repeat.

Listen, then talk. Know your community. Be relevant. Hear other opinions.

Edit. Don’t overwhelm with frequency. Be brief. Be compelling.