2008. nov. 26.

TorrentAds: Advertising Purely in P2P

by Paul Glazowski

'Back in 2004 it was rumour 33% of all internet traffic was bittorrent traffic. This still seems to be the case today.'


As we’ve all learned, BitTorrent traffic has grown so large over the years that it has created enormous worry in the media world about lost revenue. And no doubt those concerns are legitimate.

Yet it can also be said that the P2P space has grown so large that the panoply of sites which make up the space register many, many millions of page views each month. And anyone with a basic understand of Internet economics will tell you plenty of page views equal plenty of cash. Enter, TorrentAds.

Exclusive to the World of P2P

Purportedly operating out of Cornwall, UK, TorrentAds has been founded to do one thing and one thing only: serve advertisements on BitTorrent websites. (Not the ads in the screenshot to the left, though. That’s somebody else’s business.)

For publishers it promises “some of the highest CPMs in the industry.” For advertisers, it offers a serving and reporting technology gleaned from a partnership with Zedo, an ad solutions provider based in the US, India, and Russia.

A ‘World’s-First? Is There Gold in That?

I’m not entirely positive about this, but its claim as the “world’s first torrent tracker…related advertising network seems fairly legit. Alternatively, sites like Mininova and Piratebay appears to rely on engines like BlueLithium and Ventiv Media for marketing duties, and those companies don’t serve the file-sharing directories only.

Now, as a young thing, it’s hard to deduce whether TorrentAds’s business proposition is a smart one. Putting your eggs into one basket can be a good thing, depending on the circumstance, but there’s that niggling risk thing that goes along with it.

Still, if TorrentAd’s stated security and services are the real thing, its entering a marketing with numerically guaranteed rewards. The size of the P2P world explains that premise easily enough.

The Bittorrent Advertising Network

TorrentAds is the worlds first Torrent tracker/search related advertising network. TorrentAds brings together some of the worlds largest websites in the Torrent sector and allows advertisers to target their audience easily and effectively.

Bittorrent is a form of P2P sharing protocol. Traditionally, Bittorrent sites aren't accepted by many ad networks around the world. Here at TorrentAds we believe that even Bittorrent users provide a value to a certain type of advertiser. Bittorrent users are early adopters, highly tech savy, and normally aged between 16 - 28.

Over 500 million monthly pageviews and rising.

Currently, TorrentAds has access to over 500 million monthly pageviews and rising fast. With Bittorrent sites currently making up around 33% of all internet traffic, this number is sure to increase.

Premium Ad Serving Technology

TorrentAds has partnered with one of the leading ad serving technology companies, in which allows us to provide advertisers with quality reporting tools and confident results.

Advertisers who use the Adphilia network are assured of top quality traffic that is normally not possible to reach from other sources. Targeting options within the Adphilia platform are top notch, with the ability to Geo-target, target via browser or operating system, and more.. All of this can be done at an affordable price that is normally hard to come by.

Nincsenek megjegyzések:

Megjegyzés küldése