2011. jan. 15.

FireFly: The Language of Love in Social Media

New rules for brand engagement

Firefly has conducted the first global qualitative research study into consumers’ general attitudes and behaviors towards brands in social media. The research, that included in-depth discussions with organizations as well as hundreds of consumers across 15 countries, will provide companies and their brands with valuable insight into how to navigate social media more effectively.

Discover more about the findings by viewing the summary report.

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