2009. júl. 30.

Best Practise: Olympus 50th Anniversary

Mireille Hakkenberg @ viralblog

For the 50th anniversary of the PEN cameras, Olympus created a stopmotion video. Even though there are a lot of those out there, Olympus did a stunning job in creating theirs.

The video is accompanied by some impressive numbers. For the PEN Story Olympus shot 60,000 pictures, developed 9.600 of them and then reshot 1,800 pics. In the video, there are 20 different locations. Another nice detail: there was no postproduction!

In their credits, Olympus says thanks to all the stop motion artists who inspired them. Nice gesture, since the video seems inspired by Tekeuchi who posted his video three months ago and got almost 2 million YouTube views. Even still, it’s obvious that Olympus put a lot time and effort in this video, and it was well worth it.

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