2010. jan. 11.

Coke sets 10 “Principles for Online Spokespeople” that everyone should copy

  1. Be Certified in the Social Media Certification Program.
  2. Follow our Code of Business Conduct and all other Company policies.
  3. Be mindful that you are representing the Company.
  4. Fully disclose your affiliation with the Company.
  5. Keep records.
  6. When in doubt, do not post.
  7. Give credit where credit is due and don’t violate others’ rights.
  8. Be responsible to your work.
  9. Remember that your local posts can have global significance.
  10. Know that the Internet is permanent.
  11. Read and study the full policy here
Watch Coke’s social media guru Adam Brown explaining it:

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