2010. jan. 1.

Olivier Blanchard - Basics Of Social Media ROI

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.

Read more about measuring social media ROI on Mashable.

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