2010. febr. 15.

Sleepless at Playground - Case study video

Playground stores is a specialist retailer of hiking and outdoor equipment, Akestam Holst created this campaign just before the Summer. The insight was based on a physical studied written by the Swedish Health Council claiming the amount attentiveness experienced by hiking over long distances. So… if hiking makes you more alert, exactly how long can you stay awake by walking?

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