Digital Royalty develops Digital Integration and Social Media strategies for corporate brands, professional athletes, professional sports teams and leagues. Digital Royalty works with clients, such as Shaquille O'Neal and other high-profile brands, to grow and monetize their digital brands. Known for zany ideas like Random Acts of Shaqness and measuring the results.
Digital Royalty studies the science behind social media in effort to leverage a brand's Return on Influence (the new ROI).
In the video below Digital Royalty shares their propriety method and formula for measuring a brand's online Return on Influence.
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