2010. ápr. 17.

Crazed turntablists transform Nike sneakers into sound controllers


We're generally quite wary of any video meant to "go viral" and "sell a lot of shoes" (or sell a lot of whatever), but from time to time something comes along and cracks our jaded shell. Case in point: the new Japanese campaign for Nike's Free Run+ running shoes sees experimental musician / DJ Daito Manabe and co. bangin' out a tune with the company's newest. The kicks are outfitted with flex sensors (which change resistance when bent), allowing some impressive control of effects via Max/MSP and Ableton Max for Live.

Agency: Wieden + Kennedy Tokyo

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