It's a proven fact that sex sells. That's why Diesel is blatantly using sex to market their new denim S/S 2010 campaign "Sex Sells: Unfortunately we sell jeans."
It's clever, simple and uses the overdone but yet true Sex Sells motto effectively. Following up on their "Be Stupid" campaign these ads garner the brand attention amongst consumers and bloggers while being sexy and having enough humor to them to be appreciated by the masses.
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