Did You Know 4.0

Social Media ROI: Socialnomics

This video by Erik Qualman showcases several Social Media ROI examples along with other effective Social Media Strategies.

Sleepless at Playground - Case study video

Playground stores is a specialist retailer of hiking and outdoor equipment, Akestam Holst created this campaign just before the Summer. The insight was based on a physical studied written by the Swedish Health Council claiming the amount attentiveness experienced by hiking over long distances. So… if hiking makes you more alert, exactly how long can you stay awake by walking?

RFSU: Miss Fiffi

Interactive advertising campaign for RFSU intimate care products.



Here you can read more about the campaign.

Coca-Cola: The Happiness Machine

...another lesson about simplicity.
The spot and the viral campaign designed by Definition 6.

Google goes social with Google Buzz

Pernille Hegnsholt @ viralblog

You have probably all heard by now about the latest attempt from Google to become more known in the social space. With the launch a few days ago, Google Buzz adds a social feature to your Gmail account.



Tood Jackson, manager for Google Buzz, introduced Google Buzz as a “new way to communicate within Gmail.”

Mr. Jackson define Google Buzz with five key features:

• Auto-following
• Rich, fast sharing experience
• Public and private sharing
• Inbox integration
• Just the good stuff

Google Buzz is located as a tab just under the inbox in your Gmail labeled “Buzz”. With real-time updates from applications like Twitter, Picasa, Flickr and more, Google makes sure that you don’t miss any news.

Google also help you staying updated while you are on the road, with Google Buzz for the mobile.



As a dedicated Gmail user I find this newest attempt from Google a bit odd. I mean, I see the point in having all in one place but first of all Facebook is not integrated and then I don’t see anything new in it. More just another tool I have to check every day for updates. Another annoying thing is that you can only share buzz with people who also have a Gmail account and I think that a social network goes beyond Gmail accounts and if you are not able to follow more than 20 people I don’t see any point with it. But, with launch only a few days ago, I will definitely give it a try and see what the buzz is about. I would love to hear from you guys what you think and if you have had any experience with it so far.

Puma: Hardchorus

The Puma "Hardchorus" ad breaks at half-time in ITV1's coverage of the Bolton v Spurs FA Cup match on Sunday... err... Valentine's Day, in case you forgot.

Go to the promo site to send it to your other half for Valentine's Day. (Don't forget to check the Italian Ti Amo Serenata as well.) Or upload your own serenade video onto the Puma YouTube channel.

What an excellent, simple and original idea!

David Armano: Less Networks. More Meaning.

David Armano @ Logic+Emotion

Here's what I observed this past week after scanning the reactions of people in my own networks in relation to Google Buzz. People in my own ecosystem seem utterly exhausted by the plethora of networks they manage and the number of people within those networks. E-mail, Facebook, Twitter, Yammer, Instant Messenger... just how many platforms can we participate in?

Google's strategy is likely meant to solve this problem. To become the one "ecosystem" to rule them all. But the Web doesn't work this way. It's unlikely that people will abandon existing platforms or networks unless they become so polluted that we have no choice. Sure we may have wandered away from e-mail, but how many of us have actually abandoned it? Very few I suspect. E-mail like Twitter or Facebook will remain relevant as long as our friends and co-workers keep using it. When they stop, it might go away—but how likely is it that scenario?

In my trends for 2010 article at Harvard Business, I wrote the following:

1. Social media begins to look less social
With groups, lists and niche networks becoming more popular, networks could begin to feel more "exclusive." Not everyone can fit on someone's newly created Twitter list and as networks begin to fill with noise, it's likely that user behavior such as "hiding" the hyperactive updaters that appear in your Facebook news feed may become more common. Perhaps it's not actually less social, but it might seem that way as we all come to terms with getting value out of our networks — while filtering out the clutter.
I believe that we are already beginning to see this trend accelerate as the onslaught of new networks for us to explore and manage continues to assault us even as we struggle to find the signal within the noise of our existing networks. The average and even not so average person is simply finding it to be too much. So what's next?

Less Networks. More Meaning.
In a recent panel discussion for brand managers, I talked about Facbook's "hide" feature and how we will begin to see more of this type of functionality emerge in response to the need for people to extract value from their ecosystems. While I believe that new platforms, service and networks will emerge that promise this—I think the reality is that people will not abandon existing platforms such as Facebook, Twitter, etc. especially if those platforms continue to add noise reducing functionality. We are limited beings with busy lives and creating new networks every few months is simply not sustainable behavior.

I believe that technology titans and upstarts have a huge opportunity in front of them IF they pay attention to this trend. Optimize your existing platform to filter out clutter while decreasing the learning curve as opposed to increasing it. Twitter's List feature is a nice little tool which empowers people to trim down followings to topics and manageable numbers. 3rd party extensions such as Listorious make lists even more effective. The opportunity in front of us may not be connecting just because you can—it will be making those connections more meaningful.

Frank Striefler: How to create advocacy and conversation

What is brand advocacy, why is it relevant, what it takes, how to create conversations?

Supercool technology: Bing Maps

WOW! You Have to see this...